Hulk no smash

I can appreciate good cross promotions: books of movies, toys of books, soundtracks of tv shows.
I get it.
You need to strike while the iron is hot.
But c'mon people - a Hulk plushie?

This poor guy isn't fierce enough to be cool or cute enough to be cuddly.
He's just... green. And vaguely unsettling.
Why is he grinning so big?!?!